I am a PhD candidate in Marketing at the Wharton School. I'm interested in developing new data-driven methods for digital-era marketing. My research asks: (1) how can firms target customers or measure advertising impact when data is privacy protected, and (2) how should marketers approach personalization when the menu of interventions is large? I study these problems using tools from probabilistic machine learning and causal inference. You can find my CV here. This summer, I will be joining MIT Sloan School of Management as an Assistant Professor of Marketing.
Email me at annashch@wharton.upenn.edu!
